Bennuna, September 24, 2026 – The Ethiopian Tour Operators Association (ETOA) is participating in the World Tourism Day celebration coordinated by the Ministry of Tourism (MoT) at Bennuna Hot Spring. The program began today and continues until Meskerem 30 (October 10, 2026), with a range of tourism events for the public, industry players and partners.

The celebration brings together government bodies, tour operators, tourism stakeholders and visitors to mark World Tourism Day and promote Ethiopia's tourism potential. Bennuna Hot Spring, a natural attraction, was chosen as the host site to showcase the country's growing range of destinations.

ETOA's role

As the national body of Ethiopian tour operators, ETOA is taking part in the program by [describe participation, e.g. exhibiting members' tour packages, joining panel discussions, connecting operators with visitors and partners]. [ETOA representative name and title] said [quote, or a paraphrase of the association's message on tourism, partnership and destination promotion].

Program highlights

Throughout the celebration, the Ministry of Tourism is hosting [list the events, e.g. cultural performances, exhibitions, discussions, tourism product showcases, community activities]. The program is open to [who can attend].

Partnership in action

ETOA's participation reflects its ongoing collaboration with the Ministry of Tourism to develop destinations, improve service quality and promote Ethiopia to domestic and international travelers. The association encourages its members and the wider public to visit Bennuna during the program and experience the destination first-hand.

About ETOA

The Ethiopian Tour Operators Association is the national body representing Ethiopian tour operators. It builds member capacity, represents the industry to government and promotes Ethiopia as a tourism destination locally and internationally.