By ETOA
ETOA, in seamless collaboration with member entity Simba Tours, recently championed an educational expedition for the esteemed Administrator of St. Lalibela Churches, Aba Hiriyakos, to Turkey. This initiative stands as a testament to ETOA's unyielding dedication to fostering enlightenment and cross-cultural exchanges within the international tourism fraternity, aimed at propelling a renaissance in Ethiopia's tourism sector.
Aba Hiriyakos's journey through Turkey's sacred Christian sites afforded him profound insights into their stewardship, operational excellence, and interpretive strategies. Equipped with fresh perspectives and a wealth of pioneering strategies, he returned invigorated, poised to implement transformative enhancements within the Lalibela churches' domain.
We are buoyed by the monumental potential such endeavors bring to the forefront of our nation's tourism industry. Acting as the linchpin of Ethiopian tourism development, ETOA is resolute in its mission to pioneer more journeys of discovery and undertake groundbreaking initiatives to enrich our tourism landscape. Our heartfelt gratitude extends to Simba Tours for their outstanding role in facilitating this significant journey, coupled with their magnanimous commitment to covering all associated expenses.
