BARCELONA (EFE) - The Ethiopian Tour Operators Association (ETOA) achieved a major milestone by being accepted as the newest Affiliate Member of the United Nations World Tourism Organization (UNWTO) during the 121st UNWTO Executive Council meeting held June 10-11 in Barcelona, Spain.

ETOA's inclusion marks the first time an Ethiopian private sector tourism body has joined the UNWTO, signifying an important step in raising the country's profile in the global tourism industry. As an Affiliate Member, ETOA will be able to engage directly with UNWTO leadership and promote Ethiopia's rich cultural heritage and natural attractions.

"This is a proud day for Ethiopian tourism," said ETOA President Fitsum Gezahegne Lakew, who headed the delegation attending the Barcelona meeting along with board members Bogale Abey Mesfin and Yared Mulugeta Endale. "UNWTO membership allows our voice to be heard on the world stage as we showcase all that our country has to offer", added Fitsum.

ETOA's membership application was approved alongside other key decisions aimed at accelerating sustainable tourism growth worldwide. UNWTO Secretary-General Zurab Pololikashvili welcomed Ethiopia's participation, stating the organization looks forward to collaborating with ETOA.

For the East African nation, ETOA's UNWTO affiliation represents an opportunity to access expert resources, share best practices with industry leaders, and promote Ethiopia as a top destination. It also aligns with national economic development goals and initiatives. 

During the council meeting, Pololikashvili emphasized the UNWTO's focus on promoting peace through tourism, building resilience against global challenges, ensuring sustainability, and making tourism an inclusive force for economic development.